ルド: というのは、芸術のルールに適合しないこと

This is an App Store campaign for Apple Japan that included TV commercials, prints and illustrations. The campaign was about Japanese New Year, one of the most festive times in Japan, full of time-honored traditions and celebrated cultural moments. We wanted to thank our friends at Psyop for having trusted us again! It was really fun to immerse ourselves in the beautiful Japanese culture.

back to work

credits

Client:
Apple

Production Company:
Psyop

Director: 
Rudo Co.

Executive Producer: 
Ailim Melillan

Lead Producer: 
Ines Palmas, Esteban Cuenca

Line Producer: 
Rocio Garcia

Animation Director: 
Ezequiel Torres

Art Directors: 
Pablo R. Roldán / Jesica Bianchi

Illustrators: 
Jesica Bianchi, Elisa Rey, Gonzalo Freiganes, Mario Meneses, Maria Bazhanova

Graphic Design: 
Pablo R. Roldán

Animatic: 
Gabriel Fermanelli

Lead Animator: 
Diego Cristofano

Cel Animators: 
Emanuel Gimenez, Patricio Rey, Juan Pedro Ramos

Animation Assists:
Mariana Diaz, Matilda Segura, Micaela Carrizo, Agostina Salvemini, Sean Dowd, Mila Obelleiro, Julieta Culacciati

Cleanup & Color:
Bianca Valiña (Lead), Mila Obelleiro, Daniela Donato, Agostina Salvemini, Julieta Culacciati, Mariana Diaz, Matilda Segura, Micaela Carrizo, Mercedes De Santis, Sean Dowd (Nestmo), Emanuel Gimenez

2D Motion Graphics: 
Alcides Izaguirre, Patricio Blanco y Pasetto, Ezequiel Matteo

Digital Composition: 
Matias Giacumbo, Andres Canevari, Estudio Garra – Loe herrera- Gus Campos Cultural

Consultant: 
Asura Film (Yuki Mazda y Mari Hamamoto)