Psyop approached us to direct the animation and art for the 2-part Absolut campaign spot "It's in our spirit" directed by Todd Mueller and Kylie Matulick. We worked on the Jolin Tsai and Tessa Thompson scenes, both universes were very different in style, narrative and spatiality. We did a lot of exploring until we found what we were looking for. It was an intense and fun project, we hope you like it.

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credits

Client:
Absolut

Production Company:
Psyop

Director:
Todd Mueller + Kylie Matulick.

RUDO CO. ANIMATION PRODUCTION:
Producer: Ruby Valls

Line producer:
Ruby Valls, Ailin Bustamante

Art direction:
Pablo R. Roldán

Animation direction:
Ezequiel Torres

Animatic:
Juan Pedro Ramos

Lead Animation:
Ezequiel Torres, Juan Pedro Ramos

Character design:
Jesica Bianchi (World #1), Martin Vinograd (World #2)

Model sheets:
Mariano Fernandez

Styleframes:
Mariano Albano, Joaquin Godoy, Jesica Bianchi (World #1) Delfina Perez, Martin Vinograd, Sike (World #2)

Backgrounds:
Jesica Bianchi, Mariano Albano, Emilia Calvo, Luciana Bertot, Pablo R. Roldán

Graphic design:
Pablo R. Roldán Cel animation: Ezequiel Torres, Juan Pedro Ramos, Mariano Fernandez, Emanuel Gimenez, Nicolás Solé, Lucia Castez, Patricio Rey, Matilda Segura, Esteban Dunand, Camila Strusa

Cel animation assistance, clean up & color:
Agostina Salvemini, Nicolás Carmona, Bianca Valiña, Julia Conde, Daniela Donato, Amadeo Meza, Tobias Tembra, Emanuel Gimenez, Sofia Sosa, Daniela Barella, Fernando Aguilera, Camila Strusa, Patricio Rey, Mariano Fernandez, Marina Aquilante, Pablo Chamber, Martin Prenassi, Andres Moncalvo, Amadeo Meza, Agustina Rey, Malena Medel, Diego Barrionuevo

Motion graphics:
Alcides Izaguirre, Ivan Greco, Matias Giacumbo

3D:
Mariano Fernandez

Digital composition:
Cesar Salvatierra, Diego Barrionuevo, Ivan Greco, Alcides Izaguirre, José Carmagnola, Matias Giacumbo